Texas vs. Oklahoma Tickets
The 2026 Red River Rivalry
The 2026 Red River Showdown between the Texas Longhorns and the Oklahoma Sooners will take place on October 10th at the Cotton Bowl in Dallas, Texas in October.
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Red River Rivalry Tickets
Next Game: October 10, 2026 | Cotton Bowl Stadium, Dallas, TX
The Red River Rivalry between the Texas Longhorns and Oklahoma Sooners returns to the Cotton Bowl in October 2026. Secure your tickets now for college football’s most intense rivalry game.
Red River Rivalry Ticket Prices
Red River Showdown ticket prices have surged in recent years, especially on the resale market. While costs still vary by section, demand regularly pushes even upper-deck seats well above traditional “face value” expectations.
2026 Red River Rivalry Ticket Prices (Secondary Market)
| Seating Area | 2026 Projected Price Range | Typical Get-In Price |
|---|---|---|
| Upper Deck (Sections 201–240) | $250 – $450 | $199+ |
| Lower Bowl Corners / End Zones | $350 – $700 | $299+ |
| Lower Bowl Sidelines | $500 – $900 | $425+ |
| Club Seats | $800 – $1,500+ | $750+ |
| 50-Yard Line Lower Bowl / Midfield Club | $900 – $2,200+ | $950+ |
Prices based on current early-bird resale listings and historical trends (StubHub, SeatGeek, Vivid Seats – December 2025). Expect fluctuations as the season approaches.
2025 Game Pricing: For the 2025 Red River Rivalry, early resale listings started around $250–330 for upper-deck seats, with premium club and midfield options ranging from $800 into the low thousands depending on availability. With Texas entering the season ranked No. 1 and Oklahoma ranked No. 18, demand was significantly elevated, contributing to above-average prices across all sections.
2024 Game Pricing: The 2024 matchup was one of the most expensive Red River games on record, with the average resale ticket price exceeding $700. Entry-level upper-deck seats commonly started in the $400–500 range, while premium lower-bowl and club seats routinely surpassed $1,000. Both teams entered highly ranked, driving demand and resale pricing even higher than usual.
Factors Affecting Prices:
- Team rankings – tickets are higher when both teams are ranked
- Purchase timing – the closer you buy to game day, the higher the prices
- Conference implications – if both teams are in the running for the SEC Championship, then tickets will be higher
- Weather – if it’s going to be a perfect fall Saturday for football in Dallas, expect higher ticket prices
Best Time to Buy: Historically, the best ticket prices are found 4-6 weeks before the game. Waiting until game week often results in 20-40% higher prices, while buying immediately when tickets are released may mean paying more than necessary.
Price Trends: Monitor secondary market prices starting in August to identify the optimal buying window. If ticket prices are dropping, wait another week or two. If prices are climbing, secure your seats before they rise further.
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How to Buy Red River Rivalry Tickets
Red River Rivalry tickets are available through several channels:
StubHub (Recommended): The largest secondary marketplace with buyer protection and guaranteed delivery. StubHub offers the widest selection of Red River Rivalry tickets with real-time pricing across all seating sections. Every purchase is backed by FanProtect guarantee, ensuring you receive valid tickets before game day.
Official Athletic Department Tickets: Both Texas and Oklahoma offer tickets to season ticket holders and major donors. Availability to the general public is extremely limited, as most tickets are allocated to season ticket holders before public sale. Check with each school’s athletic department in late spring if you’re a donor or season ticket holder.
Other Secondary Marketplaces: Additional options include Vivid Seats, SeatGeek, Ticketmaster Resale, and Gametime. Prices and selection vary across platforms, so comparing options can help you find the best deal for your preferred seats.
When Tickets Go On Sale: Tickets typically become available on secondary markets in late July or early August for the October game. Official allotments from the schools (if available to public) are announced in summer. Secondary market inventory increases as game day approaches, but prices tend to rise with increased demand.
Best Buying Strategy:
- Compare prices across multiple platforms before purchasing
- Buy 4-6 weeks before game day for optimal pricing
- Avoid waiting until game week when prices spike 20-40%
- Set price alerts on ticket platforms to monitor fluctuations
- Verify seller ratings and delivery guarantees
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Cotton Bowl Seating Guide – finding the best Seats for the Red River Rivalry
The Cotton Bowl Stadium is divided into Texas and Oklahoma sides, creating one of college football’s most unique atmospheres.
Texas Side (South End): Sections 1-20 comprise the Texas side of the stadium. These sections are dominated by burnt orange and offer a home-field advantage for Longhorns fans. Lower bowl seats (Sections 8-12) provide the best views of the action.
Oklahoma Side (North End): Sections 21-40 are traditionally Oklahoma territory, filled with crimson and cream. The lower bowl sections (28-32) offer excellent sightlines and are closest to the field.
50-Yard Line Seats: Club-level midfield sections (14–16 for Texas, 24–26 for OU) offer the best views in the stadium. These seats typically range $900–1,800+ on the resale market.
End Zone Sections: The most affordable lower-bowl seats are located behind the end zones. Prices usually fall between $250–450, offering strong value with a great atmosphere.
Upper Deck: Upper-deck seats (Sections 201–240) provide a full stadium view and are generally the least expensive, ranging $250–450 depending on timing and demand.
Club Seats: For premium comfort, Cotton Bowl Club seating includes more legroom, upscale concessions, and climate-controlled lounges. These premium seats typically range $800–1,500+.
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Attending the Red River Rivalry at the Cotton Bowl
Location: Cotton Bowl Stadium, 3750 Midway Plaza, Dallas, TX 75210
Parking: Multiple lots surround Fair Park. Arrive early (3+ hours before kickoff) for best parking options. Expect to pay $30-60 for parking.
Tailgating: The Texas State Fair runs concurrently with the Red River Rivalry, providing a unique pre-game atmosphere. Both fan bases gather at Fair Park for tailgating, fair food, and festivities.
Game Time: The Red River Rivalry has recently kicked off at 2:30 PM CT or 11:00 AM CT depending on TV scheduling. The exact time for the game is typically announced in the summer before the game.
Getting There: Cotton Bowl Stadium is located in Fair Park, accessible via I-30 or I-45. Public transportation options include DART light rail (Fair Park station). Ride-share drop-off zones are available on the south side of the stadium.
About the Red River Rivalry
The Red River Rivalry between Texas and Oklahoma has been played annually (with few exceptions) since 1900, making it one of college football’s oldest and most intense rivalries. Played at the neutral-site Cotton Bowl in Dallas, the game traditionally occurs during the Texas State Fair in early October. With the stadium split 50/50 between burnt orange and crimson, the visual spectacle alone is worth the ticket price. Add in the Texas State Fair, pre-game traditions, and the game’s intensity, and you have one of sports’ premier events.
Historical Significance: With 120+ meetings, the series is nearly even, with Oklahoma holding a slight edge. The rivalry has produced multiple national championship implications, Heisman Trophy moments, and unforgettable finishes.
2025 Result: Texas dominated Oklahoma 23-6 in the 2025 matchup, marking their third consecutive victory in the rivalry.
SEC Implications: Both Texas and Oklahoma joined the SEC in 2024, adding new stakes to the rivalry as conference positioning now hangs in the balance.
The Golden Hat: The winner receives the Golden Hat Trophy, a 10-gallon bronze hat that serves as the rivalry’s symbol. The trophy has been awarded since 1941.
Related Resources
Frequently Asked Questions
Early 2026 resale prices currently start around $199 for upper-deck seats. Lower sideline seats range $425–$900, club seats $750–$1,500, and prime 50-yard-line seats reach $950–$2,200+. Prices will fluctuate throughout the year based on team performance and demand.
Secondary-market tickets are already on sale now. New inventory appears daily on StubHub, SeatGeek, and Vivid Seats. The best prices historically appear 4–6 weeks before the game.
Cotton Bowl Stadium, 3750 Midway Plaza, Dallas, TX 75210 — neutral site during the State Fair of Texas.
Lower-bowl midfield (Sections 10–14 Texas side or 26–30 Oklahoma side) offer the best combination of sightlines and atmosphere. Club-level midfield (14–16 / 24–26) are the premium option.
Possible but expensive — prices typically rise 20–40% in the final week and on game day. Advance purchase is strongly recommended.
Kickoff time is usually 11:00 AM or 2:30 PM CT depending on TV scheduling. The official time is announced in summer 2026.
Yes, with very rare exceptions, the game has been played at the Cotton Bowl in Dallas since the 1930s during the State Fair of Texas.
Yes, parking is separate and costs $30–$60 at Fair Park lots. Arrive 3+ hours early for the best spots.
Secure Your Seats for the 2026 Red River Rivalry
Don’t miss one of college football’s greatest rivalries. Get your tickets now for the 2026 Red River Rivalry between Texas and Oklahoma at the Cotton Bowl in Dallas.
Get Red River Rivalry Tickets Today!